GTM LABS Playbook

Repurpose every webinar into a revenue engine

This internal playbook outlines the four phases our team runs after every webinar handoff—covering strategy, deliverables, QA, and measurement. Use it to align your marketing, content, and revenue teams around a repeatable repurposing workflow.

72 hours

Average time from webinar handoff to draft deliverables ready for review.

30+ assets

Per webinar output spanning blogs, email, social, and short-form video.

4 touchpoints

Minimum follow-up channels activated after each event.

Need the done-for-you version? Email jovanny@gtmlabs.io to start the Webinar → Content plan and we will run the process end-to-end for you.

Four-phase workflow

Each phase stacks to deliver consistent, on-brand assets without burning time on ad-hoc briefs or rewrites. Share this with teammates so everyone understands their role in the repurposing flywheel.

<6 hours

Phase 1 · Source & Diagnose

Gather inputs and align on positioning

  • Review the live webinar, chat transcript, slides, and post-event survey results.
  • Clarify ICP segments, problems surfaced, and the desired next action (demo, replay, nurture).
  • Extract proof points, memorable quotes, and product moments worth highlighting.
  • Set content priorities (awareness vs. demand capture) with stakeholders.

12–36 hours

Phase 2 · Draft & Atomize

Convert transcripts into channel-specific drafts

  • Feed cleaned transcript into LLM prompts tailored for blogs, LinkedIn threads, newsletters, and scripts.
  • Rewrite hooks, CTAs, and value props for each platform; ensure no AI hallucination by cross-checking with source moments.
  • Produce a content matrix covering copy length, target persona, asset owner, and publish window.
  • Flag missing visuals or data that require SME input before final copy.

24 hours

Phase 3 · Design & QA

Apply brand styling and package deliverables

  • Design social carousels, short-form video overlays, and gated asset covers using your brand system.
  • Format long-form posts with scannable subheads, pull quotes, and schema-friendly markup.
  • Run accessibility and tone checks; confirm terminology and compliance requirements.
  • Upload drafts, versions, and status tags inside the GTM LABS client portal for review.

Ongoing

Phase 4 · Launch & Measure

Ship, analyze, and optimize the flywheel

  • Schedule approved assets across email, social, blog, and video using automation tools.
  • Attach UTMs plus GA4 download events to every deliverable for funnel visibility.
  • Meet weekly to review dashboard lift (subscribers, SQLs, replay watch time) and prioritize iterations.
  • Archive high performers into the evergreen library; plan future webinars that extend the storyline.

Deliverable checklist

The Webinar → Content plan ships these assets by default. Toggle extras like landing page builds or advanced analytics when you need more lift.

Blog & SEO

  • 1 pillar article
  • 2 support blogs
  • Schema-optimized outline

Social Systems

  • 5–7 LinkedIn posts
  • 10–15 video hooks + scripts
  • Carousel copy & design cues

Lifecycle

  • 3-email nurture sequence
  • Replay follow-up email
  • Lead magnet with landing copy

Analytics

  • Dashboard with UTMs
  • Content performance snapshots
  • Recommendations for next sprint

Operational guardrails

Keep the program tight with these checkpoints before, during, and after each webinar.

Pre-webinar alignment

Secure SME talking points, product access, and brand language samples. Confirm compliance requirements (legal, privacy, regional) before drafting automation prompts.

Production controls

Maintain source-of-truth folders for transcripts, annotated timestamps, and asset revisions. Use shared status boards so marketing, design, and leadership stay aligned.

Post-launch analysis

Track UTM campaigns, replay watch time, and lead velocity. Roll insights into the next webinar outline and highlight breakout assets for sales enablement.

Ready to operationalize the playbook?

Reach out when you are ready for GTM LABS to run the workflow or if you want a tailored workshop for your marketing and revenue teams.

Contact GTM LABS

Follow along as we publish more playbook updates and audio walkthroughs: LinkedIn